Share your brief
Tell HDS about your brand, objectives, dates and budget.
The Selection Company
One brief. A considered selection. The right space.
Tell us about your project. HDS selects the spaces that truly fit your brand, objectives and budget across Paris, London, Milan and Madrid.
01
How HDS works
A clear path from brief to booking.
Receive your shortlist
HDS identifies and explains the places that best fit your project and priorities.
Connect and book
Review the shortlist, contact the chosen space and manage the booking through HDS.
02
For brands
Spaces chosen for a reason.
HDS looks beyond availability. Every recommendation is assessed for brand fit, project context and the experience it can create.
Paris
Sentier
Selected for its clear storefront, adaptable white interior and direct connection to Paris fashion networks.
London
Mayfair
Selected for its discreet street presence, refined proportions and suitability for private appointments.
Milan
Tortona
Selected for its architectural character, generous volume and relevance during fashion and design moments.
Madrid
Justicia
Selected for its warm materiality, central neighbourhood and ability to host intimate brand experiences.
03
Four European cities
Local character. One HDS standard.
01
Paris
Le Marais · Sentier · Saint-Germain
Fashion showrooms, considered pop-ups and press-facing launches shaped by neighbourhood and timing.
02
London
Mayfair · Soho · Shoreditch
Private appointments, press days and brand moments across established and emerging creative districts.
03
Milan
Brera · Tortona · Porta Venezia
Fashion presentations and design-led activations where architecture is part of the message.
04
Madrid
Justicia · Salamanca · Chamberí
Intimate launches, cultural activations and pop-ups with warmth, character and strong local context.
04
HDS Editions
Discovery, edited.
Guides, reports and editorial selections built from HDS research and refined by human judgment.
HORS DES SENTIERS
HDS EDITIONS · 01European Fashion
European Fashion
Activation Guide
PARIS · LONDON · MILAN · MADRID
First edition
HDS European Fashion Activation Guide
Paris · London · Milan · Madrid
A strategic guide to choosing the right city, neighbourhood, format and space for your next European activation.
Discover the guide05
For space owners
The right brands for distinctive spaces.
HDS connects distinctive spaces with qualified brands whose projects, positioning, dates and budgets have already been defined.
Inclusion is selective. HDS values quality, singularity and relevance over volume. One address, one existing listing link, your contact details and permission to review the public information are enough to begin.
Submit your spaceCIRCUIT
06
HDS Circuit
A clear view of European activation.
Spaces, brand signals, city insights and activation ideas — edited into one useful European perspective.
Join the Circuit07
Access by invitation
A selective network, by design.
HDS is currently welcoming a limited number of founding brands and space owners across Paris, London, Milan and Madrid.
The Selection Company
Less searching.
More relevance.
The right space.
Request a selection
Submit a space
One existing link is enough to begin.
Share the address, a link to your website or an existing listing, your contact details and your consent for HDS to analyse the public information provided.
Submit your space