Share your brief
Tell HDS about your brand, objectives, dates and budget.
The Selection Company
One brief. A considered selection. The right space.
Search across multiple sources for pop-ups, showrooms and short-term spaces. Select the right place and manage your activation from brief to booking.
01
How HDS works
A clear path from brief to booking.
Receive your shortlist
HDS identifies and explains the places that best fit your project and priorities.
Connect and book
Review the shortlist, contact the chosen space and manage the booking through HDS.
02
For brands
Spaces chosen for a reason.
HDS looks beyond availability. Every recommendation is assessed for brand fit, project context and the experience it can create.
Join HDS as a Brand
Paris
Sentier
Selected for its clear storefront, adaptable white interior and direct connection to Paris fashion networks.
London
Mayfair
Selected for its discreet street presence, refined proportions and suitability for private appointments.
Milan
Tortona
Selected for its architectural character, generous volume and relevance during fashion and design moments.
Madrid
Justicia
Selected for its warm materiality, central neighbourhood and ability to host intimate brand experiences.
03
For Space Managers
The right brands for distinctive spaces.
HDS connects distinctive spaces with qualified brands whose projects, positioning, dates and budgets have already been defined.
Inclusion is selective. HDS values quality, singularity and relevance over volume. One address, one existing listing link, your contact details and permission to review the public information are enough to begin.
Join HDS as a Space Manager04
Four European cities
Local character. One HDS standard.
01
Paris
Le Marais · Sentier · Saint-Germain
Fashion showrooms, considered pop-ups and press-facing launches shaped by neighbourhood and timing.
02
London
Mayfair · Soho · Shoreditch
Private appointments, press days and brand moments across established and emerging creative districts.
03
Milan
Brera · Tortona · Porta Venezia
Fashion presentations and design-led activations where architecture is part of the message.
04
Madrid
Justicia · Salamanca · Chamberí
Intimate launches, cultural activations and pop-ups with warmth, character and strong local context.
05
HDS Editions
Discovery, edited.
Guides, reports and editorial selections built from HDS research and refined by human judgment.
HORS DES SENTIERS
HDS EDITIONS · 01European Fashion
European Fashion
Activation Guide
PARIS · LONDON · MILAN · MADRID
First edition
HDS European Fashion Activation Guide
Paris · London · Milan · Madrid
A strategic guide to choosing the right city, neighbourhood, format and space for your next European activation.
Discover the guideACTIVATION OS
06
HDS Activation OS
One project.
One clear view.
Discover spaces, build your selection and manage every decision from brief to booking in one Activation workspace.
Access by invitation
A selective network, by design.
HDS is currently welcoming a limited number of founding brands and Space Managers across Paris, London, Milan and Madrid.
Join HDS