The Selection Company

One brief. A considered selection. The right space.

Search across multiple sources for pop-ups, showrooms and short-term spaces. Select the right place and manage your activation from brief to booking.

Architectural activation space selected by HDS in Madrid
Madrid · Justicia

01

How HDS works

A clear path from brief to booking.

01

Share your brief

Tell HDS about your brand, objectives, dates and budget.

02

Receive your shortlist

HDS identifies and explains the places that best fit your project and priorities.

03

Connect and book

Review the shortlist, contact the chosen space and manage the booking through HDS.

02

For brands

Spaces chosen for a reason.

HDS looks beyond availability. Every recommendation is assessed for brand fit, project context and the experience it can create.

Join HDS as a Brand
Minimal retail space in Paris prepared for a fashion presentation

Paris

Sentier

Selected for its clear storefront, adaptable white interior and direct connection to Paris fashion networks.

Refined gallery-style activation space in London

London

Mayfair

Selected for its discreet street presence, refined proportions and suitability for private appointments.

Industrial fashion activation space in Milan

Milan

Tortona

Selected for its architectural character, generous volume and relevance during fashion and design moments.

Warm minimal event and retail space in Madrid

Madrid

Justicia

Selected for its warm materiality, central neighbourhood and ability to host intimate brand experiences.

03

For Space Managers

The right brands for distinctive spaces.

HDS connects distinctive spaces with qualified brands whose projects, positioning, dates and budgets have already been defined.

Inclusion is selective. HDS values quality, singularity and relevance over volume. One address, one existing listing link, your contact details and permission to review the public information are enough to begin.

Join HDS as a Space Manager

04

Four European cities

Local character. One HDS standard.

01

Paris

Le Marais · Sentier · Saint-Germain

Fashion showrooms, considered pop-ups and press-facing launches shaped by neighbourhood and timing.

02

London

Mayfair · Soho · Shoreditch

Private appointments, press days and brand moments across established and emerging creative districts.

03

Milan

Brera · Tortona · Porta Venezia

Fashion presentations and design-led activations where architecture is part of the message.

04

Madrid

Justicia · Salamanca · Chamberí

Intimate launches, cultural activations and pop-ups with warmth, character and strong local context.

05

HDS Editions

Discovery, edited.

Guides, reports and editorial selections built from HDS research and refined by human judgment.

HORS DES SENTIERS

HDS EDITIONS · 01

European Fashion
Activation Guide

PARIS · LONDON · MILAN · MADRID

First edition

HDS European Fashion Activation Guide

Paris · London · Milan · Madrid

A strategic guide to choosing the right city, neighbourhood, format and space for your next European activation.

Discover the guide
ACTIVATION OS

06

HDS Activation OS

One project.
One clear view.

Discover spaces, build your selection and manage every decision from brief to booking in one Activation workspace.

Access by invitation

A selective network, by design.

HDS is currently welcoming a limited number of founding brands and Space Managers across Paris, London, Milan and Madrid.

Join HDS